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Product Management Webinar: Go-To-Market Strategy

How to Run a Product Launch: A GTM Guide for Product Managers 

Thursday 27th March 9am PDT / 12pm EDT /  5pm BST

How confident do you feel in your go-to-market (GTM) process? Are you sure you’re doing everything right when it comes to launching a new product or feature? It’s all too common to struggle to align the different teams, build momentum, and measure impact. But this stage is crucial to your product success – so how do you get it right?

Register today and join Julie Hammers, Head of Product at ProdPad, and Megan Saker, Chief Marketing Officer, as they break down exactly how to lead the GTM process with confidence and run a successful launch.

About this webinar

Let’s be real, launching a product or feature is one of the most nerve-wracking stages of the product lifecycle for any Product Manager. 

You’ve put in months of work, fine-tuning every detail, but now comes the moment of truth. And here’s the tricky part – so much of what happens next is out of your control. Even the most experienced Product Managers find themselves questioning their next move. Did we align the right teams? Are we launching at the right time? 

Sound familiar? You’re not alone. The good news is, there’s a way to take back control.

In this webinar, ProdPad’s Head of Product, and Chief Marketing Officer, will walk you through their proven approach to executing a cross-functional go-to-market (GTM) plan.

You’ll learn exactly what your role should be in GTM and how to guide the process from start to finish. From beta releases to measuring market impact, we’ll break down the steps to ensure your product doesn’t just ship, but lands. 

Whether you’re launching a brand-new product or a game-changing feature, this is your chance to master GTM and ensure your efforts don’t go to waste.

We’ll cover:

  • The role of Product in GTM and who owns what
  • How to structure your workflow from release to full launch
  • How and when to communicate key dates
  • Preparing Sales, Marketing, and Customer Teams for launch
  • Setting GTM metrics and goals
  • How to measure GTM success 

About Janna Bastow

Like a lot of people in the product world, Janna became a Product Manager almost by accident after spending time in customer-facing roles that required liaising with tech teams. It was this intersection between product and customer that proved essential to quickly learning on the job.

As an early adopter of Product Management, Janna has seen the field grow from almost nothing into what it is today. Along the way, she has become one of the key talents in the industry and can be frequently found sharing her knowledge and insight at Product conferences around the world.

As you may already know, Janna is the CEO and Co-Founder of ProdPad, Product Speaker, and inventor of the Now-Next-Later roadmap.

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